Caprice Alcudia Port is the first hotel of the new Ferrer brand, Caprice by Ferrer Hotels. A brand oriented to the destination, its main objective is to share local values with its customers through an exclusive treatment. From taking care of every detail, to pampering the quality of the raw material and the will to create a unique experience for the clients, this new 5 stars is born, a boutique hotel that will be an oasis in the north of Mallorca. After defining the differential factors and the “selling key points” of the new brand, a communication line was proposed that would cover all channels and allow the concept of “Loxury” to be passed on to potential customers. The design of the new web application reflects this concept of local luxury, opting for images that suggest different experiences to which the user is accustomed to find, a clean typography, all accompanied by warm colors that convey exclusivity and seriousness.