Proposal of web design and brand repositioning.
After an analysis of the situation and the client’s briefing, we propose to the client to modify the current creative line of C&Go and to re-position itself as a modern and technological brand. The logo was updated by a simplified version of it, maintaining the combination of different fonts and weights and eliminating the shading and beveling of the previous one. We chose a contemporary style with flat colors with strong contrast. At the time of designing the web application, the claim process was first defined with all the possible variables. With this process clear, the pages were designed to reward readability and user experience. The result is simple, concise and clear.